STEP ONE: Create a marketing plan.
Is your marketing plan aligned with the benefits to your customer to reach your target market?
- What is your Product?
- What Price will you charge?
- Where will you Promote and to whom?
- How will you Place your ads?
A Marketing Plan Template will help you to figure out the right path for your business.
STEP TWO: Brand Yourself
Branding is a recognizable way that you promote or identify your product or service.
People like to do business with others that they feel related to. A good idea is to brand yourself.
- How will you package your product? Display it? Promote it?
- What kind of service will you give? How will you appear to others?
- What is your tag-line to catch people's attention?
For personal branding, I prefer video.
- Studies have shown that video marketing is about 80% more effective that other forms of marketing, because it builds relationships with people.
- Video Email
- Video Conferencing - Video Board Room
- Video Webshow - Web TV - Video Channel
- Webinars
- Blogs
- VIDEO EMAIL: For video Email, I use PureLeverage through GVO.
- They are a one-stop-shop with hosting, video, auto-responders, and templates.
- VIDEO CONFERENCING: This is also included with PureLeverage through GVO.
- Why waste valuable time on driving, when you can remote in via video?
- VIDEO WEBSHOW: WorldTV.com lets you stream for FREE!
- Own your own content in the cloud - use MyPCBackup or Amazon and then stream it free.
- WEBINARS: Evergreen Business system - Webinar software & coaching
- Why pay monthly fees when you can use software gurus use and pay only once?
- BLOGGING: Blogging helps you to create a relationship with your potential partners.
- PureLeverage has it's own blogging system within it. I also use Google.
STEP 3: Plug into your tools for promotion and follow up
- Set up your viral list builder.
- This is a free service, or upgrade to grow FAST.
- The number 1 way to earn money is to have a large email list.
- Grow your list the easy way!
- Set up your squeeze pages
- A squeeze page collects email addresses for you
- The squeeze page works with your email list manager
- Your list is your most important marketing asset
- Create an email list. Pick your email list manager.
- An Email list manager will send out emails.
- Use your Email list manager together with social sites
- Use your Email list manager in a newsletter campaign
- Set up your Auto Responders for email follow up
- Sometimes it takes several emails before someone buys your product
- Follow up is important for relationship building
- I like Govo because it is like a one-stop shop with web hosting and email management.
- Use tools like the Youtube Marketing Software to create new relationships.
The $MARTBAR is your road map to successfully starting your own business.
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